In conjunction with Birmingham City council and supported by ERDF funding, the BJA has successfully won a tender to provide a free business assists training programme to West Midlands based jewellery companies. “This project is very close to the core values of the BJA and we are extremely pleased that at this difficult trading time we are able to provide a funded comprehensive training and mentoring programme focussing on the needs of the jewellery industry” said Simon Rainer Chief Executive of the BJA. The business assists programme provides 12 hours of training and covers the areas of:

• Individual assessment to identify the marketing and sales direction that the company should take.
• Structured training with a professional business coach including marketing, strategy, pricing, promotion, selling techniques and how to take products to identified markets.
• Individual mentoring to monitor business development progress.
  • Continued support of the BJA once training has been completed.

The programme will be available to 40 West Midlands based jewellery companies, with training available for the months of November 2012 and January 2013. “Already we have received an outstanding response to this programme, and I advise any companies wishing to participate to contact me very quickly. This project is just one of the industry leading training, mentoring and educational initiatives that the BJA will be launching over the course of the next 12 months” added Rainer. Companies who are interested in participating in the free business assists training programme can apply and check their eligibility by contacting the BJA at lindsey.straughton@bja.org.uk or 0121 237 1110  

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