Following the British Jewellery, Giftware and Finishing Federation AGM on 7th July 2011, Martin Olsen, the President stated, 'I am delighted to confirm that the BJGF Federation's change of name to British Allied Trades Federation (BATF) will be happening sooner than anticipated. The registration of the name at Companies House has already taken place and the new name will be phased in over the next few months.' The change of name has come about because, 'enlarging the federation has long been an objective of the board and continuing to extend the name to incorporate more sectors was not feasible. Our Federated Trade Associations and Members perceive this to be an important arm of Federation strategy. Now, new trade associations wishing to join the Federation from sectors that are similar to our own will not be put off from joining.' Other brands within the Federation umbrella - British Jewellery and Giftware International, the British Jewellery and Giftware Benevolent Society and the Jewellery Quarter Conference Centre - will remain unchanged. Suggestions for the new name were put forward and considered by focus groups, Trade Association Chairmen, Chief Executives and the Board over a period of two years. Retaining the words British and Federation was a prerequisite, in addition to finding something to encompass the varied sectors allied to our own that could potentially join our organisation. Martin continues, 'I hope the changes will be seamless and embraced by all, should there be any enquiries regarding the new name, or any organisations wishing to join BATF, please direct enquiries to the CEO, Krys Zalewska.'

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